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	<title>爱琢磨-服务淘宝网店_淘宝店铺数据分析_淘宝关键词优化_淘宝推广</title>
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		<description><![CDATA[淘宝上的女鞋类店铺，相比女装类来说，竞争强度并不弱，同样的一双鞋子，可能至少都有几千上万个卖家在卖，从市场容量的角度来看，女鞋类的网站，比女装流量要低，女鞋店的流量通常只占女装店的40%左右。 我们还是先来看看淘宝女鞋分类的基本情况吧： 店铺总数 超过8万家 皇冠级别以上 超过1500家 金冠级别以上 暂无 商城 超过800家 前100名日流量 超过2万PV 日流量前20名 超过6万PV 单店单日销售额记录 超过10万元 知名店铺代表 E百丽、达芙妮等 从上面的数据我们可以看出，女鞋分类和女装相比，差别还是比较大，无论是店铺总数还是流量水平，大约都只占女装分类的五分之一。 但是大家可以想象，一个分类有8万家店在同台竞争，是一番怎样的景象？ 据我们所了解的情况，目前女鞋分类的店铺，很多都是卖低价、仿品，这类店铺占的比重非常大，除此之外，就是一些品牌商例如百丽、达芙妮等。对于 前者而言，货品种类不多，季节性强，质量层次不齐，退货率高，买家满意度偏低，诸多问题都限制了这类店铺的大规模发展，这也是我们看到女鞋分类这么多年 了，也没出一个金冠卖家，5皇冠的店目前也不到10家，而且从人气度上来说，目前女鞋类店铺，也基本上是商城店的天下。 一个女鞋店要做到3万的流量，基本上可以进入到这个分类的前50名，而女鞋类网店的推广，主要的方法仍然是搜索、类目、钻石展位、硬广告、活动等。 制约女鞋类网店发展的，除了流量因素之外，商品定位也是一大难题，正如我们上面所说，低价位、仿货，这类商品要想在今后获得较大发展，是有相当的难度。而这在某种角度来说，也是制约了整个淘宝女鞋分类的发展。 从淘宝其他相关分类的发展趋势来看，结合到传统女鞋市场的实际情况，我们认为，品牌化、高质量、高价位的女鞋，在今后将成为主流趋势，这类鞋的 交易量将得到很大的提升，随之带来的就是高利润，而高利润带来的必将是更大的市场投入，进而导致更加激烈的竞争，这种竞争也必将造就整个分类流量和销售额 的大幅度提升。 尤其是80后、90后MM的经济收入不断增加，生活品质不断提升以后，在网上买鞋的MM会越来越多，我们认为，未来的2-3年时间，淘宝的女鞋 分类将面临一次重大的洗牌，无论是现有的流量分布，还是现有大店的前景，都不得不面临这次洗牌的到来，当然，这也必将是一次很大的机会。 但无论如何，只要一个女鞋店能够保持较高的流量，也必定会拥有自己的一片天地。对于一般的女鞋店而言，要发展到比较不错的阶段，有道流量门槛必 须迈过，分别是3000、1万和3万，能够长期将流量保持在3000以上，保守的说，年收入在10万以上不成问题，如果达到1万，年收入可能达到50万， 厉害一点的掌柜，可能比这更高，而如果保持在3万流量，小富即安、胸无大志的话，做两年基本上就可以提早退休了，想吃就吃，想玩就玩。 对于即将到来的女鞋分类市场洗牌，我们的看法是，机会和威胁并存，对强者而言，更多的是机会，因为现在的店铺总体来说还不是非常强大，是可以打进攻战的。 而女鞋店的流量推广，竞争的不仅是流量的高低，更是竞争获得流量的成本高低，谁比谁更容易获得流量，谁比谁更低成本的获得流量，谁就在这场战役中胜出！<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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		<title>日流量3万，淘宝箱包类网店推广</title>
		<description><![CDATA[箱包分类一直以来都是非常热门的行业，在淘宝之前，易趣时代都有不少箱包类的大卖家，有不少卖家是从几十元起家，卖到几百万资产，从网店入行，最后成功转型为实体大卖家。可以说，箱包分类成就了不少的创业传奇。 那么就目前淘宝箱包分类的情况来说，传奇不仅得到了很好的延续，而且赚钱的人也越来越多，为了更直观的说明问题，我们来看看目前淘宝上箱包分类的一些数据吧。 店铺总数 超过14万家 皇冠级别以上 超过3200家 金冠级别以上 超过5家 3皇冠级别以上 超过280家 商城 超过1000家 前100名日流量 超过2万PV 日流量前20名 超过5万PV 单店单日销售额记录 超过50万元 知名店铺代表 猫猫包袋、麦包包、搜酷等 从上面数据来看，店铺数量超过14万家，其中皇冠以上级别的达到了3200家，占总数量超过2%，3皇冠以上的也达到了280家，占皇冠级总数也接近10%，商城店的数量超过了1000家，这个数字在短期内应该还会快速增长。 流量方面，2万PV的店，可以进入前100名，相对女装分类而言，要小很多，而做到2万PV的箱包类淘宝店，在直通车等付费推广渠道中所占比例并不是太高，以我们目前服务的一些箱包类店铺来说，有的店在1万PV的流量之前，基本上还没有进行直通车的投入。 这就意味着，箱包类的自然流量还是比较可观，在进行大规模的广告投入之前，仍然是有希望将流量做到一个比较高的水平。 从买家的角度看，女包的回购比例较大，以我们身边的例子看，我们团队中的一些MM，每年购买包包数量都在10个以上，而且往往会固定在一家或几家店购买，因此，箱包类网店的回头客比例也比较大。 一个新买家的推广成本往往是8-10回头客的成本，那么，箱包类网店的推广，其实很大程度上来说，是在维护老买家这个环节。而维护老买家，除了针对老买家的优惠促销之外，还有两点也是比较关键的，一个是产品的款式、质量、口碑，再一个就是价格。 在产品规划方面，必然有一部分包包是充人气的，如果缺乏这一类商品的话，这家店的流量要么不会很高，要么推广成本就会比较大，而且效果不会很好。 除了零购之外，团购所占的营业额，在箱包类网店中比例也不容小觑。我们有几家箱包类网店客户，每个月都能接到几个团购的单子，有些团购的单子订量都很大，动辄几百上千个。 箱包类网店目前也朝着品牌化的方向在发展，尤其是以麦包包为例，吸引到风险投资的介入，不仅在淘宝上发展很快，独立的B2C平台发展也很快。相信更多的类似麦包包的品牌，在未来一两年中会不断涌现。 依据我们过去几年对大量箱包类网店的服务经验来看，我们认为，对于1皇冠以下的店，日流量达到3000，就能够有不错的发展，而皇冠以上的店，日流量达到8000以上，会在同级别中具备一定的竞争力，而要获得更大的竞争力，日流量需要达到3万以上。 箱包类网店，做的小的时候，拼的是价格和特色，做到一定规模，拼的就是回头客，但无论是那种阶段，上面提到的3个流量级别，肯定是迈不过去的门槛！<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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		<description><![CDATA[我们这里所说的内衣分类，包括女士内衣、男士内衣和家居服（如睡衣）等，这个分类目前商城类店铺比较多，而且从人气上来说，商城店也明显占优势，人气前100名的店铺中，商城店所占比重超过60%，其余的基本上是C店里边的金冠、五皇冠、四皇冠的天下。 我们来看看这个分类的一些基本数据： 店铺总数 超过10万家 皇冠级别以上 超过4000家 金冠级别以上 超过2家 3皇冠级别以上 超过400家 商城 超过1200家 前100名日流量 超过1万PV 日流量前20名 超过3万PV 单店单日销售额记录 超过30万元 从上面的数据来做基本的分析，内衣分类的竞争也是比较激烈的，店铺总数超过10万家，皇冠店占比重高达4%，而在皇冠店中，3皇冠以上级别的也高达10%，可以说，这个分类目前已经聚集了一批较有实力的卖家。 我们在对内衣分类客户服务的过程中，也遇到一些实际的问题，比如说仿货的问题，毕竟，目前在淘宝上，在内衣分类，有大批的店铺所销售的内衣产品并 非品牌正品，很多都是仿货，这种情况带来的最大风险，就是可能你辛辛苦苦做了一批销量很好的商品，但是一旦品牌商开始投诉，卖家就将面临商品被下架、删除 的风险，而一旦发生这样的事情，店铺的流量将出现雪崩式的垮塌。 另外，在内衣分类，很多卖家的推广知识和经验比较匮乏，我们接触了不少内衣分类的大卖家，在对她们的服务过程中发现，存在营销资金浪费、内部管理不善、品牌意识不强、团队协作能力较差等情况，甚至一些级别较高的卖家，比如3皇冠、4皇冠等都存在这些问题。 造成这些问题的原因，和很多店主在淘宝开店之前缺乏经商经历有关，对网络也不熟悉，尽管已经做到几皇冠了，但对很多东西仍然是一知半解，加之淘宝各种政策、规则和“花样”层出不穷，对整个大盘的把握缺乏清晰感，都导致部分卖家在做到一定级别以后遇到瓶颈。 不过，总体来说，内衣分类还是大有可为，相比流行女装来说，买家对内衣产品的购买更舍得投入，而且有一定的偏好，购买也有一定的隐私性，一家店如果做的好，很容易形成一批固定的老买家，滚雪球式的发展会很迅速。 就流量分布来看，前100名的内衣卖家，绝大部分都在一两万、两三万的流量，极个别能够超过10万级别，而更多的卖家则徘徊在几千，再下一个层次的店铺就是几百的流量。 对于一般的店铺而言，日流量达到2000PV，在内衣分类就能够获得不错的发展，一年赚10万20万是没什么问题的，而达到5000以上的日流量，销售额起码在1、200万元以上。如果达到2万的流量，年销售额最低也不会低于500万元。 我们在制定内衣分类的推广目标的时候，也是依据上述三大阶段来科学制定的，分别是2000、5000和2万。内衣类的卖家，可以根据自己的实际情况，来和我们确认相应的服务。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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		<description><![CDATA[淘宝上的女鞋类店铺，相比女装类来说，竞争强度并不弱，同样的一双鞋子，可能至少都有几千上万个卖家在卖，从市场容量的角度来看，女鞋类的网站，比女装流量要低，女鞋店的流量通常只占女装店的40%左右。 我们还是先来看看淘宝女鞋分类的基本情况吧： 店铺总数 超过8万家 皇冠级别以上 超过1500家 金冠级别以上 暂无 商城 超过800家 前100名日流量 超过2万PV 日流量前20名 超过6万PV 单店单日销售额记录 超过10万元 知名店铺代表 E百丽、达芙妮等 从上面的数据我们可以看出，女鞋分类和女装相比，差别还是比较大，无论是店铺总数还是流量水平，大约都只占女装分类的五分之一。 但是大家可以想象，一个分类有8万家店在同台竞争，是一番怎样的景象？ 据我们所了解的情况，目前女鞋分类的店铺，很多都是卖低价、仿品，这类店铺占的比重非常大，除此之外，就是一些品牌商例如百丽、达芙妮等。对于 前者而言，货品种类不多，季节性强，质量层次不齐，退货率高，买家满意度偏低，诸多问题都限制了这类店铺的大规模发展，这也是我们看到女鞋分类这么多年 了，也没出一个金冠卖家，5皇冠的店目前也不到10家，而且从人气度上来说，目前女鞋类店铺，也基本上是商城店的天下。 一个女鞋店要做到3万的流量，基本上可以进入到这个分类的前50名，而女鞋类网店的推广，主要的方法仍然是搜索、类目、钻石展位、硬广告、活动等。 制约女鞋类网店发展的，除了流量因素之外，商品定位也是一大难题，正如我们上面所说，低价位、仿货，这类商品要想在今后获得较大发展，是有相当的难度。而这在某种角度来说，也是制约了整个淘宝女鞋分类的发展。 从淘宝其他相关分类的发展趋势来看，结合到传统女鞋市场的实际情况，我们认为，品牌化、高质量、高价位的女鞋，在今后将成为主流趋势，这类鞋的 交易量将得到很大的提升，随之带来的就是高利润，而高利润带来的必将是更大的市场投入，进而导致更加激烈的竞争，这种竞争也必将造就整个分类流量和销售额 的大幅度提升。 尤其是80后、90后MM的经济收入不断增加，生活品质不断提升以后，在网上买鞋的MM会越来越多，我们认为，未来的2-3年时间，淘宝的女鞋 分类将面临一次重大的洗牌，无论是现有的流量分布，还是现有大店的前景，都不得不面临这次洗牌的到来，当然，这也必将是一次很大的机会。 但无论如何，只要一个女鞋店能够保持较高的流量，也必定会拥有自己的一片天地。对于一般的女鞋店而言，要发展到比较不错的阶段，有道流量门槛必 须迈过，分别是3000、1万和3万，能够长期将流量保持在3000以上，保守的说，年收入在10万以上不成问题，如果达到1万，年收入可能达到50万， 厉害一点的掌柜，可能比这更高，而如果保持在3万流量，小富即安、胸无大志的话，做两年基本上就可以提早退休了，想吃就吃，想玩就玩。 对于即将到来的女鞋分类市场洗牌，我们的看法是，机会和威胁并存，对强者而言，更多的是机会，因为现在的店铺总体来说还不是非常强大，是可以打进攻战的。 而女鞋店的流量推广，竞争的不仅是流量的高低，更是竞争获得流量的成本高低，谁比谁更容易获得流量，谁比谁更低成本的获得流量，谁就在这场战役中胜出！<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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